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India's home for Insta brands

Shop small Indian brands you already love on Insta — no DMs, no waiting.

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India's home for Insta brands

Real checkout, real sellers — shop your favourite Instagram brands in one place.

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@gulabo.studio@kesarglow@motiandco@chappal.club@mittighar.decor@tohfabox@jhumkajunction@haathse.handmade@rangrez.label@blushbar.in@sonasaath@sneakbazaar@gulabo.studio@kesarglow@motiandco@chappal.club@mittighar.decor@tohfabox@jhumkajunction@haathse.handmade@rangrez.label@blushbar.in@sonasaath@sneakbazaar
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Eight aisles, thousands of tiny brands, zero boring basics.

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160+

Gifting

Shops you'll love, straight from Instagram

Beauty product from Blush Bar IndiaFeatured
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Blush Bar India

@blushbar.in · 210K

Accessories product from Jhumka JunctionFeatured
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Jhumka Junction

@jhumkajunction · 152K

Fashion product from Gulabo StudioFeatured
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Gulabo Studio

@gulabo.studio · 128K

Beauty product from Kesar GlowFeatured
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Kesar Glow

@kesarglow · 94.0K

Footwear product from Sneak BazaarFeatured
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Sneak Bazaar

@sneakbazaar · 86.0K

Blush Bar India avatar

Blush Bar India

@blushbar.in

Beauty210K followers
Beauty product from Blush Bar IndiaBeauty product from Blush Bar IndiaBeauty product from Blush Bar India
Gulabo Studio avatar

Gulabo Studio

@gulabo.studio

Fashion128K followers
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Jhumka Junction avatar

Jhumka Junction

@jhumkajunction

Accessories152K followers
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Kesar Glow avatar

Kesar Glow

@kesarglow

Beauty94.0K followers
Beauty product from Kesar GlowBeauty product from Kesar GlowBeauty product from Kesar Glow

Trending right now

Fashion product from Gulabo Studio
@gulabo.studio

₹499

Beauty product from Kesar Glow
@kesarglow

₹1,199

Jewellery product from Moti & Co
@motiandco

₹1,899

Footwear product from Chappal Club
@chappal.club

₹599

Home Decor product from Mitti Ghar
@mittighar.decor

₹1,299

Gifting product from Tohfa Box
@tohfabox

₹1,999

Accessories product from Jhumka Junction
@jhumkajunction

₹699

Handmade product from Haath Se
@haathse.handmade

₹1,399

This week'stop picksfrom small shops

2,400+ sellers, six finds worth stopping for. Keep scrolling to browse the counter.

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Crochet bralette

Crochet bralette

@haathse.handmade · ₹1,299

Pink hoodie

Pink hoodie

@rangrez.label · ₹1,799

Pink denim jacket

Pink denim jacket

@gulabo.studio · ₹2,899

Blush sneakers

Blush sneakers

@sneakbazaar · ₹2,499

Pink puffer jacket

Pink puffer jacket

@rangrez.label · ₹3,299

Colourblock windcheater

Colourblock windcheater

@gulabo.studio · ₹2,199

Love what you see?

Follow any shop above and check out in one tap — no DMs, no waiting on a reply.

Explore all shops

The Instashop promise

Shopping small, done right.

  • Verified sellers

    Every shop is reviewed before going live.

  • Easy returns

    7-day returns on eligible orders.

  • Pay on delivery

    UPI, cards or cash — your call.

From feed to first order

01

Create your shop

Pick a name, add your Insta handle, done in 2 minutes.

02

List products in minutes

Snap, price, publish. Bulk import from your feed.

03

Share your Instashop link

Drop it in your bio and stories — one link, full catalogue.

04

Get orders

We handle checkout and payments. You pack and smile.

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Turn your followers into customers.

Loved by both sides

"Found three tiny jewellery brands I'd never have discovered. Checkout was so smooth!"
Ananya, Punebuyer
"Stopped answering 200 DMs a day. Orders just come in now."
@gulabo.studioseller
"Finally I can trust the small Insta shops — returns actually work."
Riya, Delhibuyer
"Our Instashop link in bio doubled sales in a month."
@kesarglowseller
"It's like Nykaa but for all the cute indie brands. Obsessed."
Meher, Bengalurubuyer
"Setup took 10 minutes. Seriously."
@chappal.clubseller
"Found three tiny jewellery brands I'd never have discovered. Checkout was so smooth!"
Ananya, Punebuyer
"Stopped answering 200 DMs a day. Orders just come in now."
@gulabo.studioseller
"Finally I can trust the small Insta shops — returns actually work."
Riya, Delhibuyer
"Our Instashop link in bio doubled sales in a month."
@kesarglowseller
"It's like Nykaa but for all the cute indie brands. Obsessed."
Meher, Bengalurubuyer
"Setup took 10 minutes. Seriously."
@chappal.clubseller